From CEO's Desk

Dear Reader,

Welcome to our website and for your interest in our company. We are happy to share with you information about our growing organisation viz. our business model, vision, values, product portfolio, Team Bloomchemag, work culture and how we can serve your needs.

Our Vision

Bloomchemag vision is to be a Reliable CRAMS Player and Outsourcing, Distribution Partner of Global Firms in Specialty Chemicals Industry, by offering strategic sourcing options and Asian low cost advantage to our Clients.

Currently we have presence in CRAMS and third-party distribution of specialty chemicals. We represent Asian chemical companies and work with customers who use these specialty chemicals for applications in Pharma, Agri, Packaging, Coatings, and Cosmetics sectors. We support the producers to access global customer markets through our 'Responsible Distribution of the specialty chemicals’. Our top serving markets are in Europe and Africa, followed by regions in Far-east Asia, West Asia and South America/Caribbean through our focused business development efforts and supply chain excellence operations.

Bloomchemag, based out of Noida (India) and Mol (Belgium), recently completed very successful 5 years of its operations. If you have followed our progress in the past, perhaps you may have noted that we had set a sales objective to achieve INR 650 Million revenue in 2020. I am very happy to inform you that we had surpassed this objective 3 years ahead of time!! Our sales revenue has been doubling every year during last 3 years. Our immediate next milestone is to surpass sales turnover INR 1.5 Billion in 2019.

Our successful journey has been a result of our market knowledge, focus & entrepreneurial approach. We have a cohesive team of young and experienced professionals from diverse educational background viz. Chemistry, Chemical and Marine Engineering, Agriculture, Logistics, Management etc. who have studied from the most prestigious institutes. It is not a coincidence that in our Leadership and Business Strategy team, we have 4 alumni of Indian Institute of Management (IIMs), who have created an exciting ecosystem for innovation and superior execution. Our people are our greatest assets as we continue to work towards the growth of each member of our team. We promote a culture of equal opportunity for all irrespective of caste, creed, gender or religion. We still maintain a start-up culture in our company, as it keeps us flexible and agile, with high level of accountability and faster decision making. We enjoy learning from our errors, keep short lines of communication, with no hierarchy and high ownership of a task, and a customer-centric approach.

One of our key learnings from journey in Bloomchemag has been to never over-commit to our customers, and yet maintain aggression in the market place. We have built enduring relationships of trust with the Asian producers and European customers, due to our transparent business practices.

Our business operations are driven through superior and cost effective Logistics. Indian government has recently granted Infrastructure status to the Logistics sector, enabling the industry to access cheap finance. In 2017, India’s logistics performance improved from 54 to 35 under World Bank’s Logistics Performance Index (LPI). This has really resulted in ease of doing business with our Indian principals, reduced the lead time of deliveries and helped us in better planning and forecasting.

We have 2-pronged growth strategy planning. First, with European economy looking much healthier now than a year ago, we plan to penetrate it much deeper, with more geographies and product lines. And second, we have identified Africa to become our next success story, with appointment of a fulltime COO, where we are planning to set-up our subsidiary company and warehousing arrangements to cater to the local demand. Through the joining of Mr Naveen Luthra in our team as COO-Africa, we have taken a decisive step in our commitment to grow our foot-print in the growing Africa continent.

Work Culture at Bloomchemag
Our CORE VALUES are "World-Class Quality", "Relationships", "Ethics" "Entrepreneurship and Innovation" and "Discipline". We do not compromise on the quality of execution. And our CORE PURPOSE is "to add value in our customers' businesses". We believe in the values of innovation, making mistakes and learning from them to move forward.

We are a company with "Nothing is impossible" culture and this value of "willingness to take a risk" has enabled us to work at our best and deliver a high level of service excellence to our clients. We remain focused to create and promote a healthy and happy work-place for young vibrant, sharp minds of professionals and channelizing their energies towards entrepreneurship. My personal goal is to develop a culture of innovation at Bloomchemag, enjoy the journey and create co-owners at Bloomchemag from amongst our core operating team.

Our Investors
As we embark on the next step of scaling-up of our business operations, it would open up opportunities for us to identify potential investors. We require Debt Financing for our fast growing demand of Working Capital in order to achieve our vision of becoming one of the most admired third-party distributors of specialty chemicals from Asia.

Opportunities and Way Forward
The growth of third-party chemical distribution businesses globally is a result of increasing chemical consumption and outsourcing and is expected to maintain growth (CAGR) of 5.83%. Our endeavour is to become one of the leading focused global third-party distribution and logistics firms in CRAMS market. We have set for ourselves a Big, Hairy, Audacious Goal (BHAG) to achieve € 75 Million Sales Revenue (USD 87 Mio.) in 2021.

It is easier said and written than done – we understand the challenges ahead!! We need bright sharp minds to take us closer to our goal. We know that without the support from our customers and suppliers, we will not be able to achieve the objectives – and so value-adding in their business operations remains our key objective. We also need to align like-minded companies for inorganic growth opportunities. With European economy looking a much healthier now than a year ago, and high growth prospects in several African countries (particularly high agriculture-led growth through better farm practices), we aim to add value to our clients through our understanding of target markets. With new stable business-friendly government in India, the Indian economy is expected to grow at a faster pace. We are keen to hear about your queries and from our existing and prospective customers about their specific product requirements and look forward to working together to find better solutions.

Wishing to build a great everlasting relationship with you.

Rajesh Sethi
CEO

13 September, 2018